Seven things that quietly cost small businesses work. Each one is a system we set up once and keep running for a monthly price. Start with the one that hurts.
You're up a ladder, or mid-cut, or serving. The phone rings out. That customer is already ringing the next number on the list.
Anything. Your phone works exactly as before.
A no-show doesn't just waste the slot. It wastes the time you spent arranging it.
Play phone tennis. The diary fills itself.
Most quotes don't get rejected. They get forgotten, at the bottom of someone's inbox, under the school run and the shopping.
The awkward chasing. It's the system nudging, not you nagging.
You did the work. Asking to be paid for it shouldn't be a second job.
Write another "just following up on this" email.
Your happiest customers forget to leave reviews. The unhappy one never does. That's how a good business ends up looking average online.
Ask. That's the bit everyone hates, and the bit that stops.
The message that arrives at 9pm on a Friday doesn't wait until Monday. It goes to whoever replies first.
Watch your phone at your kid's football.
A page that last posted in March tells new customers the business might not be trading. Keeping it alive is a job nobody in a small business has time for.
Sit down on a Sunday night wondering what to post.
Most people start with one thing. These are the sets that tend to follow, priced as one monthly bill instead of three.
Missed calls texted back, quotes chased. For trades who live on the phone.
Reviews coming in, social page alive, enquiries answered fast. For being found and chosen.
All seven, one monthly bill. For when the whole lot is slipping.
Tell us what’s slipping and Ben will tell you which one fixes it — or that none of them do, if that’s the honest answer.
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